Informatics Publishing Limited

Jenis Chauhan ¹, Gautam Parmar ²

Affiliations
1 G.H. Patel Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar, Anand, Gujarat, IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, Nagar, IN

Abstract

The consumer behaviour dealt with how consumer buy and behave towards the product. The Fast Moving Consumer Goods (FMCG) is the fourth largest sector in Indian economy. In India around 70 percent population reside in rural area where as other population lives in urban area. The population of the different region may have difference in the behaviour. The present study try to understand the consumer behaviour towards FMCG products. There are four FMCG products (Shampoo, Bath soap. Detergent Powder, & Tooth paste) were selected for the current study. For the present study 75 respondents were surveyed comprises of rural and urban place of residence. The study found that 76 % respondents use same brand of shampoo for less than 1 year. In case of bath soap 50.7 % respondents use same brand for 1-2 years. In case of detergent powder 42.7 % respondents' use same brand for 1-2 years and in case of toothpaste it was found that 58.7 % respondents use same brand for less than 1 year. The study also found relationship between place of residence and duration of single brand of shampoo, detergent powder and toothpaste used. There is no relationship found between place of residence and duration of single brand of bath soap used. The study also depict that the price is the most influencing factor followed by availability, quality of product, brand image. The least influencing factor is hording for FMCG products.

Keywords

FMCG, Consumer Buying Behaviour, Rural Urban.

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Muddasir Ahmad ¹, Gautam Parmar ², Alpesh Leua ²

Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN

Abstract

The castor is an important cash crop for the India, the Gujarat is one of the leading state in castor production. The present study aims to study the buying pattern and buying behaviour of hybrid castor seeds by farmers. The study was undertaken in the five villages of Aravalli district in Gujarat. The 100 hybrid castor growers were surveyed for data collection. The snowball sampling was used to get the responses. The simple descriptive statistics were used to analyse the data. From the study it was found that the acreage for castor cultivation is decreasing and farmers are shifting to more remunerative crops. The majority of respondents are having irrigation facility for castor. Majority of respondents have grown hybrid castor seeds in 4 to 6 acre. The 50 per cent farmers purchase 3-6 kg of castor seed while 40 per cent farmer purchase more than 6 kg of castor seeds last year. As far as buying behaviour of farmers is concerned, it was found that topmost factors to which farmers give preference while buying hybrid castor seed were yield potential, wilt resistance, brand image, timely availability and germination percentage of seed. More than eighty five per cent of farmers were using hybrid castor seed since more than five years, the effect of this on their buying behaviour was that they were buying hybrid castor seed mostly because of their own experience.

Keywords

Buying Behaviour for Castor Seeds, Buying Pattern for Castor Seed, Hybrid Castor Seeds, Farmers Behaviour.

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Gautam Parmar ¹, Jenis Chauhan ²

Affiliations
1 ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, IN
2 G.H. Patel institute of Business Management Sardar Patel University, Vallabh Vidyanagar, Gujarat, IN

Abstract

The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.

Keywords

Online Impulse Buying, Impulse Purchase, Online Purchase, E- Commerce.

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Gautam Parmar ¹, Jenis Chauhan ²

Affiliations
1 ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, IN
2 G.H. Patel Institute of Business Management Sardar Patel University, Gujarat, IN

Abstract

The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.

Keywords

Online Impulse Buying, Impulse Purchase, Online Purchase, E- Commerce.

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Radha Vyas ¹, Gautam Parmar ²

Affiliations
1 Assistant Professor, D. R. Patel & R. B. Patel Commerce College and Bhaniben Chhimkabhai Patel BBA College, Surat, IN
2 Assistant Professor, ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, IN

Abstract

Television advertisements are the one of the important source for product promotion, with increase in the penetration of television and DTH (direct to home), it is become easy tool to reach to large number of population. Television advertising in India is the most popular advertising option. The present study was conducted to investigate role of television advertisement on cosmetic purchase among youth. The convenient sampling technique was used for the present study. To achieve objectives the 108 respondents were surveyed. The respondent’s average age was found 20.87 years ranging from 17 years to 40 years. The exploratory factor analysis was also carried out to know role of television advertisement on cosmetic purchase among youth. The factor analysis yielded three factors namely Psychological Impact of Advertising, Message Content and Perceived Influence power which explain 68.638 percent of total variance. The study will help out to marketers in designing promotional strategies for the cosmetic products.

Keywords

TV Advertisements, Ads, Cosmetic Purchase, Psychological Impact of Advertising.

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Gautam Parmar ¹, Raju M. Rathod ²

Affiliations
1 Assistant Professor, ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari
2 Professor, G.H. Patel Institute of Business Management, Sardar Patel University, Vallabh Vidyanagar, IN

Abstract

Food is essential part of life and day to day need. It is basic need of human being. A country can be divided into rural and urban, and based on the orientation of rural and urban the living practices and lifestyle differs more or less extent. Being basic need food consumption is an important aspect on day to day life and how consumers of rural and urban differ? The present study aims to investigate the food consumption pattern in south Gujarat, to fulfill the objectives, the structured questionnaire was used. The data collected from the Surat and Valsad district of south Gujarat. The quota sampling technique was used and 100 respondents were surveyed. Out of 100 respondents surveyed 63 percent were male and 37 percent were female. Out of surveyed 100 respondents 29 percent were studied up to SSC/ITI level. Out of 100 respondents 31 percent were students whereas 29 percent were engaged in private job. Majority of respondents (65 percent) have monthly income below Rs 25000/- . The study found that food consumption pattern is independent of Gender. The significant difference found between rural and urban in case of consumption pattern for Beverages, Refreshments and fresh juice, pulses and green vegetables in the study area.

Keywords

Food Consumption Pattern, Rural and Urban India, Food Consumption Practices.

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